In classical marketing there are four key contributors to success. These are often referred to as the four Ps. They are Product, Price, Place, and Promotion. The purpose of this blog is to focus on the importance of Place with respect to Fusion Stone.

Place refers to the need for a product to be readily available at locations close to customers. Product quality or how well known it may be are not very helpful if the product cannot be found. Hence the critical importance of having a wide distribution and dealer network that customers trust and can easily access.

Fusion Stone has a wide network of national distributors, ensuring that when you’re seeking our product to help turn your project idea into a reality, you’ll have no problem obtaining the necessary materials.

This is how the distribution process works. Fusion Stone products are picked up from the manufacturing centre in Shallow Lake, Ontario. The full truckloads of Fusion Stone are then transported directly to one of several dealer warehouses that are located in major centres in every province across Canada. Fusion Stone enjoys a long and very successful relationship with dealers which helps to ensure the product distribution process runs effectively and efficiently.

Once in the dealers’ warehouses the Fusion Stone products are picked and packed to fulfill dealer orders and then shipped to the approximately 1,000 dealer locations across the country. One of the key objectives in the process thus far is to ensure that stock of Fusion Stone is always available for the ultimate customer to view and purchase.

The next crucial aspect of the distribution (Place) process involves the many Fusion Stone dealers. These include large retailers such as Lowes, Home Depot, Home Hardware, RONA, Kent, and Castle, as well as hundreds of other building supply locations. To find a Fusion Stone dealer near you click here.

The dealer plays a vital role in the success of Fusion Stone. One example of how they do that is by displaying product and providing important consumer information. The display below is a great example of this and how a picture can be worth 1,000 words.

We are proud to be associated with such reputable dealers and to have the trust and confidence of such a large, national dealer network. We know how important it is to maintain momentum when a project is underway, that’s why we remain vigilant in ensuring that Fusion Stone is always readily available.

There’s no understating the importance of finishing both professional and personal projects on time. That’s why we do what we do – we work hard to make sure that your products are there when you need them.

For more about Fusion Stone, please call us at 800.265.3174 of visit our website at www.fusionstone.ca.